At Granby Chevrolet, we know that some professions require courage, commitment, and sacrifice. GM Canada recognizes this with the 2026 Heroes Program, which offers a $500 CAD incentive (taxes included) on the purchase, financing, or lease of an eligible new Chevrolet, Buick, GMC, or Cadillac vehicle. This program is intended for Canadian Forces members, firefighters, police officers, and their spouses, to show gratitude and recognition for their exceptional service.

Program Dates: January 3, 2026, to January 4, 2027

An Incentive to Honor Commitment and Service

This exclusive offer goes far beyond a simple discount. It reflects GM’s gratitude toward those who protect and serve our community. Whether you are on active duty, a reservist, a veteran, or the spouse of a hero, you can benefit from this incentive, and even transfer it to your business or spouse if you meet the eligibility criteria.

Simple and Transparent Process

To take advantage of the incentive, it is essential that all required documents are present at the time of delivery:

• Proof of membership or employment (ID card, UneFC card, official letter, etc.)
• Financial documents for co-signers or businesses
• Proof of family relationship for transfer to a spouse or surviving spouse

Our Granby Chevrolet team guides you step by step to ensure your transaction is smooth and seamless.

Eligible Models and Flexibility

The incentive applies to the most popular 2025, 2026, and 2027 models, including:

• Chevrolet: Silverado 1500, Equinox, Bolt EV, Blazer, Suburban
• GMC: Sierra 1500, Terrain, Yukon
• Cadillac: Escalade, CT5, LYRIQ, OPTIQ
• Buick: Enclave, Encore GX, Envista

The incentive applies once per delivered vehicle and can be combined with certain offers, such as the Canadian Forces Mobility Program.

Discover our full new vehicle inventory here.

FAQ – Everything You Need to Know About the Heroes Program

1.  Who is eligible?

• Canadian Forces: active, reservists, veterans
• Canadian firefighters and police officers
• Spouses and surviving spouses

2.  What is the value of the incentive and how can it be used?

• $500, taxes included, applicable on the purchase, financing, or lease of an eligible new vehicle

3.  Can the incentive be transferred to a business?

• Yes, if you own the business and provide the necessary supporting documents

4.  Can the incentive be transferred to a spouse?

• Yes, the incentive can be transferred to your spouse or a surviving spouse.
  The vehicle must be registered in the name of the eligible person, and documents proving the family relationship must be included in the delivery file (e.g., marriage certificate or proof of common-law partnership)

5.  Can the incentive be shared with our children?

• No, the incentive cannot be transferred to children or other family members who are not spouses.

6.  What documents are required?

• Proof of employment or membership
• Financial documents for co-signers or businesses
• Proof of relationship for transfer to a spouse

7.  How many vehicles can I purchase with the incentive?

• No limit, but the incentive applies once per delivered vehicle

8.  What are the program dates?

• From January 3, 2026, to January 4, 2027

9.  What if I want a vehicle for my business?

• The incentive can be transferred to your business if you are the owner. All official documents proving ownership must be provided to validate the transfer.

10. Can the incentive be combined with other programs?

• For Canadian Forces members, the incentive can be combined with the Mobility Program. Other promotions may apply depending on the vehicle chosen.

Your Recognition, Our Priority

The 2026 Heroes Program is more than an incentive: it’s our way of thanking those who give every day for our safety and well-being.

To check your eligibility and see all participating vehicles, visit us at Granby Chevrolet Buick GMC or contact our team today.

GRANBY CHEVROLET: YOUR CHEVROLET, BUICK, CADILLAC, GMC, CORVETTE, HUMMER DEALERSHIP IN QUEBEC

At Granby Chevrolet, we offer the full Chevrolet, Buick, Cadillac, GMC, Corvette, and HUMMER lineup in Quebec with personalized, trusted service. Models like the Silverado, Equinox, Bolt EV, and Blazer showcase Chevrolet’s commitment to performance, innovation, and reliability, meeting all your needs from work to family.

Whether you are in Montreal, Quebec City, Gatineau, or anywhere else in Quebec, we can deliver your vehicle directly to your door. Buying a new Chevrolet vehicle has never been easier or more accessible, no matter where you are.

Explore our models, discover advanced technologies, enjoy a personalized test drive, or order your vehicle for fast delivery across Quebec. Experience the ultimate Chevrolet experience without distance limits.

Important Notice: The information in this article is provided for reference only and is based on data available at the time of publication. Prices, features, options, and specifications of Chevrolet vehicles may vary by dealership, market, and manufacturer updates. For accurate, up-to-date information, please contact Granby Chevrolet directly.